Glossary
The abbreviations and terms you meet on screen, each in a few lines. Where a term has its own article, the link goes further.
- 3P (third-party seller)
- A third-party seller: any seller on the listing other than Amazon itself. On your products, a third party that is not you and not a partner you declared counts as not yours. Read: Who counts as you, and who is a competitor
- Amazon (vendor)
- Amazon itself selling your products as the retailer, after buying them from you. For a vendor brand, Amazon holding the Buy Box is the healthy default, and it counts as yours. Read: Who counts as you, and who is a competitor
- Amazon price line
- The price Amazon treats as competitive for a listing, built from what large retailers charge for the same product outside Amazon. When your Buy Box price sits above it, the Buy Box is at risk. Amazon publishes it in no Vendor Central report. It is a ceiling, never a price Amazon recommends. Read: The Amazon price line: the number no vendor is given
- Amazon's reference price
- The price Amazon strikes through on the page as the reference for the discount it shows. Amazon derives it from the listing's own recent price history. It is Amazon's reference, not yours. Read: The Amazon price line: the number no vendor is given
- ASIN (Amazon Standard Identification Number)
- Amazon Standard Identification Number: the code Amazon gives to each listing, per marketplace. In this service, one ASIN is one product page.
- BB (Buy Box)
- Short for Buy Box. See Buy Box.
- Buy Box
- The default offer on an Amazon product page: the seller whose offer goes into the basket when a shopper clicks Add to basket. The Buy Box we read is the one shown to a shopper without Prime. Read: Buy Box share: hours held, not points
- Case
- A subject that needs your attention on one product, such as a Buy Box loss. A case stays open until the measure shows the situation is back to normal. You can log what you did; the service never claims your action caused the result.
- Content score
- A completeness measure of a listing: title, images, bullet points, description and related content, compared with the products around it. It scores presence and depth, not writing style. Read: Content score: what goes into it
- Digest
- The morning e-mail that tells you what changed since the previous one: by country, or as one group summary for all markets. Read: Which e-mails can I receive, and how do I stop them?
- FBA (Fulfilled by Amazon)
- Fulfilled by Amazon: the seller stores the product in Amazon warehouses and Amazon ships it.
- FBM (Fulfilled by Merchant)
- Fulfilled by Merchant: the seller ships the product from its own stock.
- GMV (gross merchandise value)
- Gross merchandise value: the value of goods sold, before costs and returns. Estimated monthly GMV multiplies the monthly sales volume Amazon publishes for a listing by the observed Buy Box price. With no published volume, no amount is shown. It is an estimate for setting priorities, never an accounting figure. Read: Estimated monthly GMV: what it is based on
- Hero pack
- The products you choose to have checked every hour on a market, with a monthly count of the observations actually made on each one. Read: How to read the Hero pack
- Hyper Care
- Your own list of products under close watch, per market: they are re-read every 24 hours, and a morning report tells what moved on each one. It is a list of products, not a support level. Read: How to read Hyper Care
- MAT (moving annual total)
- Moving annual total: the last twelve months, ending today.
- MBR (Monthly Business Review)
- A slide deck for your internal meetings, refreshed every Monday: an opening summary, then one section per country comparing the last 30 days with the 90 days before. It can be forwarded as it is. Read: What is in the Monthly Business Review?
- No offer on the listing
- Time when the listing had no new offer at all, so nobody could buy it new. It is not a suppressed Buy Box. Like unknown time, it is left out of every share and shown next to it.
- Not attributed
- Time when our data source could not tell who held the Buy Box. It is neither yours nor a competitor's: it is left out of the share and shown next to it, so a gap in observation never reads as a loss. Read: Buy Box share: hours held, not points
- Observed, never attributed
- The rule behind every figure here: we report what we saw and when, and never claim what caused it. A rank that rose after your action is shown as observed, not as the effect of that action. Read: What this service measures, and what it does not
- OOS (out of stock)
- Out of stock. Amazon out of stock is the share of time Amazon itself had no stock on the listing: the supply side of your vendor channel. Third-party stock is not included. Read: How to read Out-Of-Stock
- Order form
- The document you sign to continue after the trial. It states the plan, the markets and the price, and it replaces the trial conditions. Read: How does the trial work?
- Revenue at stake
- The monthly sales value that sat outside your hands: estimated GMV weighted by the share of Buy Box time you did not hold, whatever the cause. It measures exposure, not a confirmed loss, and it is a lower bound. Read: Estimated monthly GMV: what it is based on
- Revenue exposed
- The monthly sales value captured by third-party sellers: estimated GMV weighted by the share of Buy Box time each seller held. It counts only what a seller took, and it is a lower bound. Read: Estimated monthly GMV: what it is based on
- Risk score
- A 0 to 100 gauge of the pressure on a listing's Buy Box, built from measured signals only. Use it to rank listings against each other; it is not a prediction. Read: Risk score: how to read it
- RSP (recommended selling price)
- Recommended selling price: the price you advise, read from the public list price on the listing. It is a recommendation, not a floor.
- Sales rank
- The position of a listing in Amazon's sales ranking for its category and marketplace. Lower is better. It follows recent orders, not revenue, and only compares within the same category. Read: Sales Velocity: rank-based, with no volume estimates
- Suppressed Buy Box
- Amazon shows no default seller at all: the buy button is replaced by a list of sellers. Nobody wins the sale by default. Measured as a share of observed time, in hours. Read: Suppressed Buy Box: what it is and why it matters
- Top of the shelf
- The products that lead an Amazon category you follow, in the order Amazon ranks them. The Market chapter shows who holds their Buy Box. No market share and no market value are shown. Read: Market: the top of each shelf, and who holds it
- Trial
- 14 days of full access from the day your access opens, until midnight Paris time on the last day. One written extension is possible. Read: How does the trial work?
- YTD (year to date)
- Year to date: from 1 January of the current year to today.