Risk score: how to read it

Last updated: 25 September 2026

A 0 to 100 pressure gauge on each listing, built from measured signals only. Use it to rank listings against each other, not as a prediction.

The risk score condenses several measured signals into one 0 to 100 figure: whether a third-party seller currently holds the Buy Box (anyone other than Amazon, your own accounts and the partners you declared), the time spent with a suppressed Buy Box, how much of the Buy Box time is not yours, and how often the holder changes. Higher means more pressure on the listing. A listing held by Amazon selling your products scores low; the same listing held by a competitor scores high.

One design rule matters for reading it: a signal that could not be measured is left out and the remaining signals take its weight. It is never counted as a reassuring zero. A score built on fewer signals is honest about pressure rather than optimistic about silence.

Use the score to sort: which listings deserve attention first. It is a gauge of present pressure, not a forecast, and two listings with the same score can be at risk for different reasons. The ASIN detail page shows the underlying signals so the score never has to be trusted blindly.