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How to read Sellers

Last updated: 30 September 2026

Sellers answers: who is selling your products, and who is taking your Buy Box? It names the third-party sellers seen on your own products, what they took, and where they appear next.

Sellers is the only chapter that names sellers, and only on your own products. Your accounts, Amazon and the partners you declared are left out: what remains are the other third-party sellers. A seller you have not classified yet is counted here, so declare your partners in Settings before reading a share as a threat.

The Scorecard gives each seller its footprint, the share of Buy Box time it held, the revenue exposed (the monthly sales value it captured) and where its price sits against your recommended price. New sellers lists who held the Buy Box on one of your products for the very first time in the window. Pan-EU sellers groups the storefronts of one company across several countries, and market entries show when a seller already active elsewhere starts on a new market. Threat per ASIN gives, for each product, the top third party and the value exposed to it.

Amounts are hidden when several currencies are in scope: pick a single country to read a total. Everything here is observed on public listings: it says who held the Buy Box and for how long, never why, and it makes no judgement about a seller.