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How to read the Cockpit

Last updated: 30 September 2026

The Cockpit answers one question: what do I deal with first this week? It shows, country by country, who held your Buy Box, why you did not, and what Amazon decided across your catalogue.

Start with the country overview. Each country gets one line: the share of Buy Box time you held, the share taken by third parties, and the share lost to stock-outs or to price. Time when nobody could tell who held the Buy Box is written under the line as not attributed, never mixed into the other parts.

Share of demand or share of time

The switch above the table changes how hours are counted. Share of demand weighs each hour by the measured demand of the product, so a best seller counts more than a quiet listing: it is the default, the business reading. Share of time counts every hour the same: it is the raw measure, kept so you can check the weighted one. Both are shares of Buy Box time, never market shares.

What Amazon decided across your catalogue

This block counts the listings where Amazon made a decision you do not see in Vendor Central: a Buy Box price above Amazon’s price line, no offer Amazon deems eligible, a product held but shown with a delivery delay, a product marked as frequently returned. Each tile names a fact; it does not tell you what to do.

Then go deeper

The top threat names the third party that took the most Buy Box time on your products. The reviews, rank and coupon blocks point at listings that moved. Every product name opens its ASIN detail page, where the underlying events are listed one by one. The period selector at the top sets the window you read.